I was recently watching a show about rainforest animals. The program made a simple, yet profound point: if you want to survive in the jungle, you need to blend in. Good camouflage is what keeps successful predator’s bellies full, and successful prey out of those same bellies. It’s funny how different the rainforest is from business. In business, the goal is exactly the opposite: if you want to survive in business, you need to stand out. Companies spend tons of marketing money to make sure that they are noticed for their product, their brand, their building, their logo, and so on.
However, many businesses, especially small businesses, inadvertently overlook the marketing power of light and the marketing opportunity of night. The most successful business are always thinking smart, and even if they aren’t open at night, smart business owners take the chance to stand out by investing in night-time advertising.
Try this – next time you are driving home at night, look around, see what gets your attention. Where is your eye drawn? What signs do you see? How do you feel about the signs that you see? Because many signs are not illuminated at night, the illuminated signs really stand out. Adding outdoor lighting can be a great marketing tool. Good outdoor lighting helps your business easy to find at night. Now look little closer, how many signs have bad lighting? Do you see “hot spots” and “dark spots” on some signage? What does that say to you? Cheap lighting that is poorly designed, or that works infrequently is a problem. In fact, sloppy lighting can send the wrong message about the business brand you have worked hard to cultivate.
Over the past 17 years, Outdoor Lighting Perspectives of Augusta and Lake Oconee has built a solid reputation as a Augusta’s premier commercial lighting company. We have done a lot of commercial lighting across the CSRA. If you would a few examples of the commercial work we do – check out the Evans town center, Georgia Bank and Trust building, McCloud Attorney building, Woodrow Wilson’s boyhood home, and the Sacred Heart Church….just to name a few.
If you are a business owner take a moment to consider how we can help your business to thrive by standing out to night. If you are ready to let us help with your night-time advertising, or just have some more questions you want to ask, you can reach us at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens. If you would like some more examples of our work, you can also visit our website to look through some of our favorite Augusta outdoor lighting pics.
Hope to hear from you soon,
Pat Otis, President
Outdoor Lighting Perspectives of Augusta
Outdoor Lighting Perspectives of Lake Oconee