Tag Archives: Outdoor Lighting Perspectives of Lake Oconee

Video: Transform your Augusta Home into an Evening Oasis This Summer

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An Evening Oasis: A Remedy for The Dog Days of Summer

Hello all – In case you haven’t noticed, we are officially in the ‘dog days of summer’. Even though these summer days are pretty hot, I hope you are getting some time outside to enjoy these beautiful summer nights. In case the summer heat has got you feeling sapped, I thought I would post  a few video clips to offer a little mid-summer motivation.

Augusta outdoor lighting for a Masters makeover tournament time

Let Us Help You Sit Down, Breathe Deep, & Enjoy These Summer Nights with Your Friends and Family

To me, there are few things better than sitting outside and enjoying a beautiful summer evening with family and friends. Imagine – sitting in your backyard with a cool beverage in your hand and your partner by your side; the lighting bugs are flashing, the crickets are chirping, and the stars are twinkling overhead. As you take in this ‘evening oasis’, you close your eyes and breathe in deep, finally relaxing after a long day of work…

Our Reliable Service Ensures that Your Lights Continue Look Great Year After Year

Our Lights Will Transform Your Yard into an Evening Oasis that Encourages Rest, Relaxation, and Fellowship

Sounds great, huh? But, lets be honest, these ‘evening oasis’ moments are beautiful, yet rare, in life. Yet, they don’t have to be the rarefied air of summer vacations, spa visits, or millionaires. Smart homeowners intentionally invest in creating an outdoor atmosphere that encourages rest, relaxation, and fellowship. Outdoor Lighting Perspectives of Augusta and Lake Oconee help you create an ‘evening oasis’ atmosphere for your home this summer.

Transform Your Yard with Outdoor Lighting - Augusta / Lake Oconee

Be Inspired: Watch These Videos to see How We can Transform your Home into an Evening Oasis this Summer

Want a little more inspiration?  Check out this new Summer Night Lights video we put together. For more detail, watch this video series called “Transformation Augusta”. Here, you will see me meet with the homeowner of an elegant 100+ year old Augusta home. You will see how we discuss her objectives, walk her property, install the system, and transform her home into an evening entertaining oasis. As you watch these videos, remember that your home’s transformation is just a phone call away. If you are ready to see how we can transform your home into an evening oasis with our lights, please give us a call at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens. Pat Otis, President Signature       Outdoor Lighting Perspectives of Augusta / Aiken Outdoor Lighting Perspectives of Lake Oconee / Athens

Increase the Beauty & Safety of your Augusta Home This Summer

Summer is here, and if you are like me, you are ready to sit back and enjoy those cool summer nights in your backyard. I mean, what could be better?  Well, that depends…

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Our lights make your home look beautiful,and give your family those priceless feelings of safety & security.

Try this – next time you are sitting in your backyard, take a moment to consider: how does this feel? Also consider: wouldn’t it be nice to relax in a backyard that makes you feel inspired, welcomed, safe and secure? In my mind, these are priceless feelings, especially safety and security. That said, I don’t think the desire for beauty and safety is an either/or choice with outdoor lighting, in my mind the desire for beauty and safety is always a both/and option….at least when you use the right lighting company.

At Outdoor Lighting Perspectives of Augusta and Lake Oconee, we aim to be that right lighting company, specializing in creating house and garden lighting systems that increase your home’s beauty, safety, and security. We talk a lot about how our lights beautify, but how do our lights promote safety and security in your home or garden? 

Pool lighting can transform your pool into a relaxing oasis

Hear a Noise? Turn on the Lights. Our LCA Timers Let You Control Your Lights from Anywhere in the House

Safety: Our lights make your yard more safe in a variety of ways: beautiful solid copper pathlights will help your guests know where to walk in your yard, hidden moon-lights can illuminate the dark spots in your yard with a soft glow from above, and custom pool lights increase visibility in your pools and water features. You, your family and guests will breathe easier and be safer with our lights pushing back the darkness, bringing our signature warm, welcoming and elegant lighting effect to your backyard.

Increase you family's safety by lighting up your walkways and driveways

Increase you family’s safety by lighting up your walkways and driveways

Security: Professional outdoor landscape and architectural lighting not only makes your home look more beautiful and inviting, it also adds a “blanket of security” to your home and yard. It is proven that homes and businesses with strategically placed outdoor lighting often deter potential criminals. Outdoor lighting can make it easier for you and your neighbors to see if someone tries to enter your home, but it can also help you feel more secure when you and your family come home after dark. Our LCA timers also add a another dimension of security to your home. Hear a strange noise in your yard? You can turn on your lights from anywhere in your house with our digital LCA timers. You can also set custom lighting programs, creating the look of someone being home even while you are away.  While the feeling of safety and security is priceless, our lights and LCA timers can help you get a lot closer than you were before.

A More Beautiful and Safer Home in Just a Phone Call Away

A More Beautiful and Safer Home is a Phone Call Away

We can create a custom lighting design for your home that will increase the beauty, safety and security of your property. Whether you are interested in traditional landscape lighting, or some of our security lighting features, we know you’ll breathe a little easier, knowing that your home is well lit and your family is safer at night as a result. If you’d like to see how we can make your home or business look more beautiful and feel more secure, please give us a call at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens. Next time you sit in your dark yard, just remember that a safer and more beautiful home is just a phone call away.

Pat Otis, President

Outdoor Lighting Perspectives of Augusta / Aiken

Outdoor Lighting Perspectives of Lake Oconee / Athens

Top 5 Ways We Can Help Your Garden to Glow This Summer

Its a new summer season, and that means there are new memories to be made, new sights to see, and new parties to throw. It also means a new summer focus for our blogs. Last year we had a lot of fun thinking through how we could help you to light up those “summer nights”, and this year we turn our attention to your yard and garden.

Let’s be honest – you spend a lot of time and money making your lawn and garden great. enjoy your garden at night with quality outdoor lightingSo, why should you spend any more than have to? But, also consider this – why should you just get to enjoy your investment during the daylight hours? Most of us spend most of our time at home during the evening hours, and we think you should be able to enjoy your yard investment whenever you want. Our lights will help you do this.

For the rest of the summer we are going to focus on how we, at Outdoor Lighting Perspectives of Augusta and Lake Oconee, can help  your yard and garden to really glow this summer season…and every season after.

Below is a quick preview: Our lights…

Every Garden Has Hidden Beauty Waiting To Be Uncovered with our lights

1. Bring out the hidden beauty of your yard at night. Most people aren’t aware that the evening hours offer a fresh and unique perspective of your garden. Yet, as this Gazebo picture shows, there are areas of hidden beauty in every garden at night just waiting to be uncovered. Summer nights offer the ideal opportunity to see your garden in a whole new light. Let us work hard to help you bring out the hidden beauty of your garden and see your yard in a whole new light this summer.

2. Make outdoor entertaining a breeze. Whether it be a cocktail party or a family picnic, our lights always help keep the party going. Quality outdoor lighting means that your guests don’t have to leave when evening comes; and, unlike other lesser lighting fixtures, we guarantee that our lights will always be beautiful, dependable, and versatile. This means you can rest assured that no matter the celebration, our lights will be there to help you make the most of any event you will ever host.

water feature lighting draws attention to the waterfall as the focal points of your yard

3. Highlight your favorite features of your yard. Nighttime is the ideal time to accent what you desire to be the focal point of your yard. Think about it this way – the evening offers you a black canvas to draw attention to your favorite parts of your lawn and garden. Like the artist Rembrandt, the original “painter of light”, we bring light into places where it does not exist, accenting the parts of your yard that you most want to highlight.

4. Bring greater safety and security to your yard. We all instinctively know that safety and security are priceless feelings. Our lights increase your yard’s safety with beautiful path lights, helping people know where to walk in your yard, hidden moon-lights illuminating the ground with a soft glow from above, and pool lights increasing visibility in your pools and water features. As for security, you and your family will breathe easier as our lights push back the darkness and illumine the dark spots of your yard.

5. Enhance Your Home’s Beauty Every Season. It seems like the spring leaves have only just arrived, and we know you want to savor every moment of this lush green haven. Whether it be the blazing colors of fall, or the beautiful blooms of spring, our experienced lighting professionals know how to design and install a lighting system that ensures your home will look beautiful each and every season. Our incredible warranty also guarantees that your home will keep looking great, night after night, season after season, year after year.

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This is just a quick preview, and I look forward to unpacking the difference our lights can make for you lawn and garden this summer. And, when you are ready to see how we can help your garden to glow, please give us a call at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens.

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspectives of Lake Oconee

Stop By & See Us at the 2015 Sacred Heart Garden Festival

 

Screenshot 2015-04-23 11.29.04Can you believe it? Tournament time has come and gone in Augusta. And what a great week it was!

Good news: even though Masters week is over, there are still plenty of great things happening in our fair city. For example – take the Sacred Heart Garden Festival (which runs this Thursday through Sunday). This is justifiably one of most popular events we have in our community. Year after year, folks tell us that this Festival is an incredibly fun, helpful and inspiring experience. We agree. The theme of this year’s festival is  “Classic Southern Gardening”, and there will be a plethora of speakers, vendors, and amateur gardeners who will be sharing their expertise, products, and experiences about about growing your garden and giving it a classic southern charm.

We are proud to be the official outdoor lighting company of the Sacred Heart Church

We are proud to be the official outdoor lighting company of the Sacred Heart Church

Best of all, this Festival is for a great cause – all proceeds will support the enduring legacy of the Sacred Heart Cultural Center. We have enjoyed a strong relationship with the Sacred Heart Cultural Center for many years. We believe in what they do, and they also believe in what we do. We are proud to say that Outdoor Lighting Perspectives of Augusta and Lake Oconee is the Center’s choice for all their outdoor lighting needs (In fact, when you visit the Center this weekend you will see that our lights are permanently installed in the Center).

Our Reliable Service Ensures that Your Lights Continue Look Great Year After Year

Stop by our booth in Vendor Village to see how our lights can help your garden glow this spring.

We will also have some of our lights set up on display in Vendor Village. We would love to meet you, and show you our newest products, so stop by our booth and see us if you can. Below is the schedule for this year’s Festival – We will have an OLP representative in Vendor Village for each and all of these times. We plan to be there to answer all of your outdoor lighting questions and help you think through your outdoor lighting needs.

Garden Preview Party

ANN-016Thur., April 23, 7 pm

Garden Festival Hours

Fri., April 24, 9 am-8 pm

Sat., April 25, 9 am-5 pm

Sun., April 26, 12 pm-5 pm 

If you have any questions, or would like to schedule a free home consultation, stop by our booth, drop us an email, or call us at (706) 722-5711 in Augusta/Aiken or (706) 484-9711 in Athens/Lake Oconee.

Hope to see you at the Festival,

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspective of Lake Oconee

It’s Spring (Cleaning) Time! (aka – Top 5 Reasons You Need our Annual Maintenance Plan)

flower lighting Augusta Lake Oconee GA

Spring is here! Do your lights need a quick refresh?

 

Well, its official – Spring is here! You know what that means – its time for warmer weather, fresh blooms, and…spring cleaning. Some people dread spring cleaning, but I kinda like it. Whether it be my house, my trucks, my yard…I like to spruce things up. I like to take a little time to make my stuff look like new again. A little bit of hard work often can make a big difference.

Service Plans for Outdoor Lighting

Let Us Spruce Up Your Lighting System This Spring

How do your outdoor lights look lately? Do they look as good as when they were first installed? Truth is, every outdoor lighting system will eventually need servicing. Now, our systems need less maintenance than most because we install it right the first time. But, your yard is (literally) a living and breathing thing. Whether you plan for it or not, your yard will change over time. You need a lighting system that can change with it. You need a lighting company you can count on. Don’t worry, we can help. I’ll give you 5 reasons why you should let us spruce up your lighting system with our Annual Maintenance Plan this spring.

When you purchase an Annual Maintenance Plan (AMP) with Outdoor Lighting Perspectives of Augusta and Lake Oconee you get the benefit of…

1. Refreshing Your Lighting System – When you purchase an AMP from us, we will come out and make your outdoor lighting system look and work like new again. Not only will we change all of your bulbs, but we will also troubleshoot any other issues your system might be experiencing – we will clean your fixtures, repair broken fixtures, and re-bury any exposed wire. We will also re-evaluate your lighting design and reposition lights to account for any changes to your house or additions to your yard. We even trim trees and shrubbery to ensure that your property is receiving the optimal lighting effect.

Augusta and Lake Oconee Flower & Path Lights

Our LEDs Look Great, Longer
With an LED conversion, you get twice the warranty coverage – 2 yrs worth.

2. Extending Your Warranty – When you purchase our AMP, we will extend your bulb warranty for an additional year, or an additional 2 years for an LED upgrade (see below). If you keep continuous service coverage with us after installation, we will even continue to cover your fixtures and transformers beyond their original warranties. We easily have the best warranty in the business and this means no service charges, no bulbs out, and most important to you – no fuss.

3. Upgrading to LED – When you purchase an AMP, it is the perfect time to consider upgrading to LED bulbs. LED technology has developed to the point where it meets our high standards and expectations. Our LED bulbs utilize the new CRI (Color Rendering Index) technology to ensure a soft, natural light while using less energy. LEDs typically use 80% less energy than their halogen counterparts, which means that an upgrade pays for itself over time. All of our light fixtures are able to be retrofitted to LED, and doing so doubles your warranty to 2 years on each LED bulb.

Our Reliable Service Ensures that Your Lights Continue Look Great Year After Year

Our Reliable Service and Industry-leading Warranty Ensures that Your Lights Continue Look Great Night after Night, Year After Year

4. Adding-on (at a Discount) – For the next 3 months, we are running a spring special – When you schedule an AMP we will give you 5% off any add-on to your lighting system. This limited-time discount includes any light fixtures, transformers, timer system upgrades, or light switches you decide to add.

5. Repairing A Non-OLP System – While we wish that everyone used our lights, some people decide to go elsewhere. Whether they install their own lights, or use a competitor, we often get calls from homeowners who need us to come in and fix their lighting system. While many of these people are initially unhappy they have to call us, most are glad they did in the end. Many of these new customers tell us how their lighting system ‘looks better than ever’ after we service it. We just love that.

Are you renting for Master’s? Having a party soon? Just got spring (cleaning) fever? Let us make your lighting system look and work like new again with an AMP this Spring. If you have any questions about pricing, or would like a free home consultation, call us at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens.

Tournament time is our busiest time of the year and our schedule is filling up quickly. We have a few spots still open, so call us today!

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspective of Lake Oconee

 

Its Tournament Time – Let us Bring the “Azalea Effect” to Your Augusta Home

Azaleas - A Sign of Tournament Time in Augusta

Azaleas – A Sign of Tournament Time in Augusta

I hope you are enjoying our recent weather warm-up. Recently, it has been so beautiful  that I have forgotten all about winter, taking solace in the fact that spring is just around the corner.

Azalea Effect - Where Your Guests Get A Warm Welcome Every Night

The Azalea Effect – Give Your Guests Get A Warm Welcome Every Night

I love springtime in Augusta. The explosion of leaves, animals and flowers is a sight to behold. Next month, the world will turn its gaze upon our fair city, as people from all over the globe travel here to attend our famous golf tournament. When the world looks at Augusta it sees images of perfectly groomed grass, elegantly trimmed trees, and beautiful azaleas in bloom each and every year. All of this combines to create what I call the ‘azalea effect’ –  when people see Augusta, they see something that is beautiful and elegant, yet subtle and understated. In Augusta, people see something that just looks right.

Our Masters Makeover makes this pond and waterfall glow at night.

Our Lights will Make Your Garden Shine at Night

Augusta is known for going the extra mile to make things look right. Our company also reflects this same value – Outdoor Lighting Perspectives of Augusta and Lake Oconee is committed to doing whatever it takes to achieve the ‘azalea effect’ at your house – we aim to make your home, business or garden look right at night. Our commitment to excellence is one of the primary reasons why we continue to be Augusta’s premier outdoor lighting company year after year.

After 17 years and 3,000 lighting jobs, we have honed some ‘trade-secret techniques’ that enable us to perfectly accent your home or garden at night

After 18 years and 3,000 lighting jobs, we have honed some ‘trade-secret techniques’ that enable us to perfectly accent your home or garden at night

But, lets be honest, anyone can have a desire to make things look good, but can they deliver on that commitment? Our company has 18+ years experience lighting homes in the CSRA area, so we know the best techniques and have the best technology to best compliment our local architecture, foliage, and style. After 3,000 lighting jobs, we have honed some trade-secret techniques that enable us to perfectly accent and detail the beauty of your home or garden at night. As for technology, we only use our custom fixtures and the highest quality bulbs available on the market today. Our light fixtures are designed to be beautiful, efficient, effective, and long-lasting to ensure years of enjoyment. Our LED lights also utilize Cree bulb technology, which offers a natural glow that other lesser LED bulbs simply cannot reduplicate.

Augusta outdoor lighting for a Masters makeover tournament time

Just Imagine Your Guests Sitting Down, Breathing Deep, and Enjoying the Azalea Effect at Your Home this Year.

Spring blooms will be here before we know it, and the world will once again focus on Augusta. Let us bring your home, business, or garden that ‘Masters Magic this spring, giving your home that world-famous ‘azalea effect’. If you have any questions or if you would like learn more about how our lights can help your home or garden look right at night, give us a call at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens.

Don’t delay and call us today, as our schedule fills up quickly this time of year.

 

Pat Otis, President

Outdoor Lighting Perspectives – Augusta / Aiken

Outdoor Lighting Perspectives – Lake Oconee / Athens

 

Spring Preview – Let Us Bring that World-famous “Masters Magic” to your Augusta Home this Spring.

Spring Preview - warmer Times are Coming Soon

Spring Preview – warmer days are coming soon…is your home ready for tournament time in Augusta?

I thought we could all use a pick-me-up on this chilly (32 degree) February day. No matter how cold it is today, it only gets better from here. In fact, it supposed to be 66 degrees on Sunday! With that kind of weather coming, it won’t be long before our world famous Augusta azaleas are blooming. You know what that means…its tournament time!

Yes, tournament time in Augusta.  Over the next two months our city will be transformed by “Masters magic” – the brown and barren landscape will transform into a picturesque environment of perfectly groomed grass, elegantly trimmed trees, and beautiful blooming azaleas.

Augusta outdoor lighting for a Masters makeover tournament time

Renting your house for Masters week? Let us bring that “Masters Magic” to your home so it will look its very best for your special guests.

Soon, the world’s attention will be upon our fair city as people from all over the globe travel here to attend our famous golf tournament. Many of our customers rent their houses out to golf lovers, others invite special guests to visit, but all expect their homes to have that “Masters magic”. They want their homes to look beautiful, elegant, yet subtle and understated. Our customers work hard to make their homes look just right. At Outdoor Lighting Perspectives of Augusta and Lake Oconee, we are in the business of bringing that famous “Masters magic” to each home we light.

A Warm Welcome at Night

Give a warm welcome to your Masters guests

Whether it be a company, or a group of good friends, Masters visitors spend lots of money and have high expectations for their trip to Augusta. Many homeowners spend a lot of money to make their houses look great during the day, but often forget that their renters will spend the majority of their time at their house during the evening hours. This is where we come in. Every year, our customers tell us how our lights provided their guests with a great renting experience. Here are two quick examples – Many of our customers love how our lights give them the ability to naturally extend their home’s living space into the garden and into the evening hours. Others love how our lights create a welcoming scene for their guests as they return home after a long day of golfing (or a fun night on the town).

Outdoor Lighting Perspectives Garden Lighting

Our lights extend your home’s living space in the evening hours

Masters week will be here before we know it, and the world will once again come to Augusta. Let us help you bring that “Masters magic” to your home and garden this year. If you have any questions or would like a free home demonstration to experience how our lights can help your home or garden look right at night, give us a call at (706) 722-5711 in Augusta or (706) 484-9711 in Lake Oconee.

Tournament time is our busiest time of the year and our schedule will fill up quickly, so call us today!

 

 

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspective of Lake Oconee

Top 3 Costs of Bad Commercial Lighting (and How we Can Help).

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What does your place of business look like at night?

Most business owners know that the key to a successful business is reducing costs and increasing profits, while maintaining high-quality standards. Many companies spend mega-bucks to advertise the high-quality of their brand, products, or services. While many business owners strategically think through what their place of business (shop, office, restaurant, etc) says about them as a company, many neglect to consider how their place of business looks at night. No lighting, or worse, bad lighting, has an impact on their way your customers feel and experience your business brand. My thesis is simple – there is a high cost to bad commercial lighting…but we can help you fix that.

The top three high costs of bad commercial lighting (and how we can help).

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Great outdoor lighting makes your customers feel safe while enhancing the beauty and appeal of your business property

1. Bad commercial lighting can make your customers feel less safe. This first point is rooted in common sense: when your business property is unlit or poorly lit, your customers feel less safe visiting your place of business at night. Even if your company does not have nighttime hours, evenings come pretty early for half the year (Look outside at 6:00 today and see what I mean). Regardless, it is safe to assume that when your customers feel less safe, they will visit your place of business less. Less customers typically means less sales, which means less revenue.  Many business owners have not considered the high cost that bad lighting can have on their bottom line.

Great commercial lighting not only makes your business look beautiful and appealing, it also helps your customers feel safer. When people feel comfortable, they are more likely to visit, stay longer, and give greater attention to the products and services you are offering. Our lights can help you create that beautiful, inviting, and secure environment you want for your customers and employees.

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We can help your signage become an elegant landmark for thousands of people as they travel by every night.

2.  Bad commercial lighting means that your business goes unnoticed. I made this point last week, but I think it bears repeating – next time you are driving home at night, look around and see what gets your attention. Where is your eye drawn? What signs do you see? How many of those signs are familiar to you…how many do you use as landmarks on your travels? I think you get the point – darkness is the great equalizer of commercial real estate as all business are hidden from sight at night…except the ones that make an effort to stand out.

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Great commercial outdoor lighting helps your business stand out at night

Great commercial lighting helps your business stand out at night. Because many commercial signs and buildings are not illuminated at night, the illuminated signs really stand out. The evening hours are a great marketing opportunity, and outdoor lighting can be a great marketing tool for your business. Remember, the key to successful advertising is consistency, and great commercial lighting makes your business stand out at night. With the right lighting, your signs and buildings can become a landmark for thousands of potential customers as they travel by every night.

Tim Charrier e0039c

Consider: how does outdoor lighting impact your impression of this building and the business brand it represents?

3. Bad commercial lighting damages your business brand. Successful companies spend lots of money to “curate their brand”, and know that bad press, negative reviews, or subpar products/services can hurt the image they are trying hard to build. What does bad lighting (“hot spots”, “dark patches”, harsh 110v floodlights) say about your business brand? Is this the message your want to send? Cheap lighting that is poorly designed, or lighting that works infrequently, is a problem. Harsh high voltage lighting can communicate a lack of style or elegance. Sloppy lighting can inadvertently send the wrong message about the business brand you have worked hard to build.

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Our brand is ‘warm, elegant, and inviting’ and is why OLP is the business of choice for many of the CSRA’s premier commercial properties

On the other hand, great commercial lighting enhances your brand. Our signature style, our ‘brand’, is often described as ‘warm, elegant, and inviting’. This is why Outdoor Lighting Perspectives of Augusta and Lake Oconee is the commercial outdoor lighting company of choice for many of the premier hotels, restaurants, office buildings, medical practices, neighborhoods, golf courses, and stores in/across the CSRA. We have the experience, artistry, skills, and custom products to compliment and enhance the presence of your brand.

If you are ready to work with us to design a lighting design that will highlight the defining features your brand and business at night, or just have some questions you want to ask, you can reach us at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens.  If you would like some more examples of our work, you can also visit our website to look through some of our favorite Augusta outdoor lighting pics.

Hope to hear from you soon,

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspectives of Lake Oconee

 

Help Your Augusta Business Stand Out With Commercial Outdoor Lighting

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If you want to survive in the jungle – blend in. In business, you need to stand out to thrive.

I was recently watching a show about rainforest animals. The program made a simple, yet profound point: if you want to survive in the jungle, you need to blend in. Good camouflage is what keeps successful predator’s bellies full, and successful prey out of those same bellies. It’s funny how different the rainforest is from business. In business, the goal is exactly the opposite: if you want to survive in business, you need to stand out. Companies spend tons of marketing money to make sure that they are noticed for their product, their brand, their building, their logo, and so on.

Before-and-after-outdoor-lightingHowever, many businesses, especially small businesses, inadvertently overlook the marketing power of light and the marketing opportunity of night. The most successful business are always thinking smart, and even if they aren’t open at night, smart business owners take the chance to stand out by investing in night-time advertising.

Try this – next time you are driving home at night, look around, see what gets your attention. Where is your eye drawn? What signs do you see? How do you feel about the signs that you see? Because many signs are not illuminated at night, the illuminated signs really stand out. Adding outdoor lighting can be a great marketing tool. Good outdoor lighting helps your business easy to find at night. Now look little closer, how many signs have bad lighting? Do you see “hot spots” and “dark spots” on some signage?  What does that say to you? Cheap lighting that is poorly designed, or that works infrequently is a problem. In fact, sloppy lighting can send the wrong message about the business brand you have worked hard to cultivate.

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Good outdoor lighting helps your sign, and your business, stand out at night.

Over the past 17 years, Outdoor Lighting Perspectives of Augusta and Lake Oconee has built a solid reputation as a Augusta’s premier commercial lighting company. We have done a lot of commercial lighting across the CSRA. If you would a few examples of the commercial work we do – check out the Evans town center, Georgia Bank and Trust building, McCloud Attorney building, Woodrow Wilson’s boyhood home, and the Sacred Heart Church….just to name a few.

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How can we help your business stand out at night?

If you are a business owner take a moment to consider how we can help your business to thrive by standing out to night. If you are ready to let us help with your night-time advertising, or just have some more questions you want to ask, you can reach us at (706) 722-5711 in Augusta / Aiken or (706) 484-9711 in Lake Oconee / Athens.  If you would like some more examples of our work, you can also visit our website to look through some of our favorite Augusta outdoor lighting pics.

Hope to hear from you soon,

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspectives of Lake Oconee

A New Years Update – Thanks & Blessings from our Family to Yours

Only a few more days until we enter the New Year of 2015! I hope you all have been enjoying the holiday season and were able to sit back and enjoy some quality time with your friends and family members. Other than celebrating the birth of my Savior, spending time with family and friends is my favorite part of the holiday season.

'Nana' with Hannah and Logan in Michigan

In this spirit, I thought it would be nice to post a New Years update from the Otis clan. As many of you know, all of our children have worked for Outdoor Lighting Perspectives of Augusta and Lake Oconee, and some continue to play a part in the family business. Many of you also kindly ask how are children are doing, so here is a quick update…

Marc, Megan, Hannah and Logan

Our oldest son, Marc, recently accepted a job in Michigan State University’s Center for Service Learning and Civic Engagement. As they prepare to move to East Lansing his wife, Megan, will look for part time teaching positions and Marc will continue to whittle away at his PhD. Our granddaughter, Hannah, is learning to read and will be starting Kindergarten in the fall! Our grandson, Logan, is also growing up quickly, and has learned to walk quite well since we saw him last.  He is bonding well with their new Chocolate Lab puppy, Moose. While they were unable to come home for Christmas, we are excited to go visit them in a few short days.

Justin is also doing well. After years of traveling around the country to for work, he has accepted a new position as a corrosion engineer for Atlanta Gas & Light in Atlanta, GA. He is enjoying learning the science behind the oil and gas industry. It is a growing industry and we are happy for him. We are also grateful that he has a job closer to home.

Kristin, Brendon & Foster

Kristin is over halfway through her PhD program at University of South Carolina. She continues to be passionate about school psychology and is thriving in her studies, equally enjoying both seeing clients and teaching undergraduate classes.  She and her long-time boyfriend, Brendon, are doing a great job raising their beautiful Golden Retriever, Foster

Justin & Jonathan in Paris

While continuing school, Jonathan has narrowed his focus to the field of perfusion. He enjoys the medical field, working with machines and is at his best under pressure. This field seems like a perfect fit for him. This past year, he earned his EMT certification, is taking additional sciences and shadowing several doctors at GRU. He plans to apply to MUSC’s Cardiac Perfusionist program in the coming fall and we know he will do great, helping lots of people through his work.

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Karen is also doing well and staying busy. With family spread out over Columbia, Augusta, and Michigan, she stays on the move. This past year, we are sad to report that we lost our faithful Golden Retriever, Toby.  When Justin moved to ATL he picked up his dog, Romo, and we found ourselves without a dog for the first time in many years. So, we decided to fix that…twice over.  Karen’s birthday present was two new little Golden Retriever puppies – Daisy and Cash. They are sweet (and precocious) little puppies and they keep us plenty busy these days.

Our company had a record-breaking year in 2014, and after sixteen years, I still love what I do. I truly consider it a calling to bring greater beauty, safety, and value by lighting up homes and businesses in Augusta, Aiken, Lake Oconee, & Athens. Last year, I also continued working as a volunteer firefighter in Columbia County, even earning my EMT certification. I am also gradually  getting advanced paramedic training, so that I can keep serving as a first-responder for my church and community.

augusta22Although life is far from perfect, the holiday season reminds me how much the Lord has blessed us, and how much we don’t deserve his kindness to us. I am grateful for this time of year, which points me back to the priceless grace that he offers to all through his Son, Jesus.

As this year comes to close, I look back and give thanks for you, our customers. Despite an ever-expanding client list, you all still feel like family to us. If we can do anything to help you, please do not hesitate to call us at  (706) 722-5711 in Augusta/Aiken or (706) 484-9711 in Lake Oconee/Athens. I look forward to serving all of your outdoor lighting needs in 2015, and for many years to come.

May your New Year be filled with many thanks and blessings as well,

Pat Otis

 

Pat Otis, President

Outdoor Lighting Perspectives of Augusta

Outdoor Lighting Perspectives of Lake Oconee